NICE GIRL: Deeply Rooted in Malaysia with Global Vision
Headquartered in Singapore under Golden Dream PTE. LTD., NICE GIRL has cultivated a meaningful presence across key international markets—including Malaysia, Iraq, and Singapore—through a network of thoughtfully located stores.
Malaysia stands as a cornerstone of our global strategy and brand identity. It is here that we launched our first flagship store worldwide, symbolizing our commitment to embedding the values of natural, wholesome eating across cultures and communities.
By choosing Malaysia as the home for our flagship presence, we reaffirm our dedication to sharing thoughtful food experiences—both within this dynamic market and beyond.
Positioning
A global expert in probiotic desserts and beverages featuring health and nature
Mission
Let NICE GIRL's healthy dining become a global lifestyle.
Vision
The most influential brand of world-class Pastries and Smoothie, leading a new wave in the dessert and beverage industry
Values
Integration and innovation NICE GIRL from Singapore combines its own genes with the local culture of the world, and is open, novel, international, and daring to explore.
Choice NICE GIRL advocates independent choice of urban life, and finds a healthier and more pleasant lifestyle that suits you by choosing better quality and more natural products.
Balance Build a third space in the city that connects to nature, achieve a balance between work and life, as well as a balance between self and social life, embrace nature, and please yourself.
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